Caffeinated Potato Chips!

September 3, 2007

Now I have seen it all!  They’ve just announced a new potato chip is coming onto the market—it’s laced with caffeine!

Okay, call me crazy but I am not so sure this is a great idea!  What are food manufacturers thinking?  Are we so stressed out and lack so much energy that we are reaching for more caffeine?  And is it not enough that we have energy drinks, and tea and coffee?  Now we have to have chips with caffeine too?

Take a look at this article, and tell me what you think!http://www.chron.com/disp/story.mpl/health/5103121.html

About a month ago my dad and I were talking about a new orange juice with glucosamine added to it.  The company’s commercial for this juice was so positive, painting a picture of why not drink this oj because you need that mineral in your body anyway.  What people fail to realize is that glucosamine is made from scraping the oyster shells, and anyone who has an allergy to iodine or shellfish (like my dad) could become seriously ill by using this product.

Oh!  And in the grocery store the other day, I saw Diet Coke with Vitamins!  As if drinking vitamins in your Diet Coke is going to make you healthier!

Can you tell that my opinion is so strong on this one?  I feel like the food companies need to stick to as close to natural ingredients as possible and leave the added vitamins and minerals out.  If you need vitamins and minerals, get educated and take what you need with your food.  But don’t drug up the food!  It only leads to more problems.

Okay, enough with my soap box.  It’s lunch time.  And, no, I’m not having potato chips or Diet Coke! 

One Response to “Caffeinated Potato Chips!”

  1. Don Roy said

    This innovation falls under the category of “just because it can be done, should it really be done?” It is logical that the energy products category can be expanded beyond energy drinks, but potato chips does not seem as compatible as extensions such as energy gum or energy bars. NRG Phoenix Fury is likely going to be a fad product that will join the annals of product failure. Golden Flake could make a greater contribution to society if by improving the nutritional value of its snack foods! Such innovation would have greater long-term value in the marketplace.

    Don Roy, PhD
    Dr. Don’s Marketing Blog
    http://dproy.blogspot.com

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